Tuesday, July 24, 2007

Diary of Mad White Man

Radar Online: "t all started innocently enough this spring, when Mark Malkoff asked a barista at 54th and Broadway how many Starbucks there were in Manhattan. She didn't know, nor did any of the employees he asked at other locations. When he e-mailed Starbucks headquarters with the same question, they never responded. Turns out, there are 176 stores in Manhattan, but a few of those, like the one in J.P. Morgan's headquarters, are off limits to the public. So Malkoff, a comedian who works as the audience coordinator at The Colbert Report, set out to hit all the stores he could—171 of them—in 24 hours, saving his $369.14 in receipts to prove it. He even contacted "Winter," another obsessed fan who has vowed to visit all 12,000-plus Starbucks in the entire country, for advice. Winter (he only has one name, like Bono) told Malkoff to go for it. And so, on a recent Friday morning at 4:00 a.m., he did, with a cameraman, an intern, and a brand new Schwinn from K-Mart. The following is an account of his day."

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